Selling a Home

Every home seller has at least three goals: they wish to sell their home for the highest net dollar, as quickly as possible, with the least amount of inconvenience. At ERA Shields Real Estate, our REALTORS partner with sellers to achieve these three important goals. Our unique programs, tools and services combined with our decades of local experience ensure that sellers achieve their goals. Whatever your personal motivation to sell your home, in the 2007 BUYER’S MARKET, having an ally in the process is as important as ever. If you are a homeowner about to become a home seller, you have come to the right place.

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Every month your house remains on the market, you continue to pay the mortgage and taxes while you stay put. In this market, money is made on the buy, and if you cannot sell, you cannot buy. Unique to the Colorado Springs real estate market, ERA Shields tackles this dilemma with a one-of-a-kind program. The ERA Seller’s Security Plan (SSP) can guarantee the sale of your residence, and turn you from a waiter into a buyer. Certain conditions apply, but if you have a personal equity position in your home and have made good financial decisions previously, you can take advantage of our unique service. If it sounds too good to be true, you should call one of our talented ERA Shields Seller’s Security Plan specialists to find out how easy and affordable this program is. Not only does it help you guarantee the sale of your home (and in the fourth quarter of 2006, there were five expired listings for very 8.8 sold listings in the Pikes Peak Region), but it usually does so with speed and for maximum dollar. Selling a home is difficult: the ERA Shields Seller’s Security Plan makes it easy.

In addition to a unique financing vehicle, ERA Shields also offers sellers the opportunity to tilt the playing field to their advantage. The ERA Shields $10K Advantage gives sellers the opportunity to differentiate their property by offering a possible $10,000 commission bonus to a selling agent for a mere $250. This minimal investment resulted in a median time on market of 51 days in 2006. If you consider the average mortgage payment per month is around $1200, that’s almost a $1000 net to seller right there. Not only that, but $10K listings sold at 98.8% of final asking price in 2006, a 0.7% improvement on the entire MLS. Taken in combination, with a higher sale to list price, a full month less on market and the likelihood that homes required fewer (if any) price reductions, ERA Shields sellers consistently end up with more money in their pocket at closing than their peers. The National Association of REALTORS studies have shown that 23 out of 25 home sales involve a cooperative agent? how would you like the power of 92% of the represented buyers working to sell your home?

Lastly, ERA Shields Real Estate offers sellers something no one else can: The Sign of Respect. For 22 years, ERA Shields Real Estate has defined the highest level of service. While all real estate companies talk about their high level of service, what is rarely spoken of is the industry respect a brand has with its peers. ERA Shields Real Estate not only enjoys the respect of the real estate community, but the clients of ERA Shields directly benefit from this respect. With 5000 homes on the market in early 2007, it is hard to differentiate one property from many competitors. The sign in the yard is the first place of differentiation. ERA Shields listings are priced based on the market, are staged based on market demand, are received by the marketplace with enthusiasm and are beacons to the real estate community of a professional, ethical, responsible transaction. Our agents average more experience than their peers and have a reputation for being a cooperative and professional company both within the industry as well as within the community. Our agents leverage this respect with their industry peers resulting in superior offers in a shorter amount of time.

When you open your doors for showing, you need total confidence in the business partner you selected to represent your interests. At ERA Shields Real Estate, 91% of our clients rate our service as “excellent"?. We invite you to experience the benefit of a well-earned reputation for success.